ANALYTICS
WordPress is a favorite blogging tool of mine and I share tips and tricks for using WordPress here.
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I Tested DeepSeek vs. ChatGPT in the Ultimate AI Showdown
When I first heard about DeepSeek in January 2025, I thought it might be just another name on the long…
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Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the…
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5 Most Common Reputation Management Mistakes to Avoid
Your brand’s reputation is just as important as the products you sell. If you have great products but a poor…
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Gemini vs. Copilot: Which AI Assistant Delivers?
I never planned to run a head-to-head test between Gemini and Copilot. I just wanted to get my work done.…
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Reinventing Work: How AI is Transforming Everything
Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to…
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How 8 Companies Are Evolving Their SEO Strategies
First, we had “the great decoupling”, now we’re seeing “the great diversification”. Brands are overhauling their strategies since losing clicks…
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The new Kickstarter is live
More than ten years ago, we broke records with my previous Kickstarter. Now I’m back with a suite of AI-powered…
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Understanding the Power of Email Marketing for Small Businesses
Despite all the options for connecting with customers, email remains one of the most effective ways. You reach audiences to…
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Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do…
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