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CONTENT
Tiered Loyalty Programs Explained [Ultimate Guide]
Most loyalty programs look the same. You collect points, get a small reward, and move on. But tiered loyalty programs…
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MARKETING
Why SEO is Dead & How to Get Found By AI Search Instead — Bolder&Louder
3. Embrace Expertise (and Make It Obvious) Google and AI-powered search tools prioritize content they can trust—and that’s where E-E-A-T comes…
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ANALYTICS
I Compared the 8 Best Performance Management Software
I know you are here because your performance cycle is probably broken. Clunky review cycles. Disconnected feedback loops. Spreadsheets, forms,…
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MARKETING
Tracking content’s history: the key to better content maintenance
To control how content changes, teams must be able to track the content’s history. A complete profile of changes in…
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ANALYTICS
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the…
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CONTENT
New Map Shows Highest Small Business Owner Wages by Region infographic
Ooma’s new study shows us a map with interesting regional patterns in small business owner salaries. Their data shows that…
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STRATEGY
How to Improve Your Content Writing Skills by Using an Interview Process (+ 6 Other Content Writing Tips)
In this post, we share 7 content writing tips based on 8 years of experience creating content that ranks for…
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INFLUENCER
How Outsourced Customer Support Can Skyrocket a SaaS Business
Running a SaaS company is no walk in the park. Teams juggle product development, user happiness, bug fixes, and keeping…
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MARKETING
8 AI-Powered Tactics for Nailing Social Media
Social media never slows down. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. For brands, creators,…
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REPORTING
The AI Agentic Web Is Disrupting Your Website
The marketing world is changing right now, before our eyes. Instead of the blue links of search, and instead of…
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